Is your organisation in the news?

Do you use the media to spread the word, to create interest in your products and services?

Is it you or your competitors who are regularly featured in surveys, reviews and articles?

The broadcast and print media represent a powerful force, capable of making or breaking corporate, brand and product reputations.  With careful nurturing and planning, the media can help to build confidence in your organisation, creating the climate for business advantage.

Edson Evers implements effective media relations programmes that help you achieve your objectives.

Our media relations skills are wide ranging; from specific product promotion geared to generating sales enquiries, to the development of a company’s reputation in its market, through feature articles, profiles or press briefings.  All available and appropriate media are used, according to the identity of the client and the nature of the story.

Putting these skills to good use is both a science and an art.  The science of careful research, understanding the magazine’s or programme’s editorial viewpoint, its audience – and its competitors!

It also needs the flair to present the message in a way that captures the imagination of the editor, journalist, researcher or producer.

Our goal is effective editorial coverage, which presents the campaign message through those media the audience finds credible and authoritative.

The value of this ‘halo’ effect is enhanced by its cost-effectiveness.  Through editorial activity we can project your message in a broader spread of media than is feasible through advertising alone.

Professionally planned and executed media relations campaigns can provide outstanding value for money for organisations needing to communicate their corporate, brand or product messages effectively, consistently and credibly.

Our media relations services include:

• News stories
• Editorial reviews
• Case histories and applications
• Exclusive articles and features
• Press conferences and receptions
• Press visits and interviews
• Company profiles
• Creative media concepts – surveys, competitions, stunts
  Media interview training

From a long-term, profile raising campaign, to a high impact media launch, Edson Evers provides a public and press relations service that produces measurable results, on time and within budget.